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They're Here! We Swatched All 30 of Tarte's New Shape Tape Foundations

One year ago   |   By Pop Sugar

Shape Tape Nation, brace yourself! Tarte is officially launching the highly anticipated Shape Tape Foundation, and the POPSUGAR Beauty team got our hands on the new formulas first.
The launch is coming at you hot in two different finishes: Hydrating and Matte. Each finish features 15 shades, which we swatched so you don't have to. After testing the new foundation, we're confident Shape Tape fanatics will love it for a few reasons. The Matte shades has the same full-coverage, Instagram-finish as the concealer. It's also super easy to blend and feels like expensive silk on skin.
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I Stayed Up Late Eating Cheese - Here's How Shape Tape Foundation Works on Acne and Dark Circles

I Stayed Up Late Eating Cheese - Here's How Shape Tape Foundation Works on Acne and Dark Circles

One year ago   |   By Pop Sugar

When I find myself in times of trouble, mozzarella comes to me. After a particularly stressful week, last night I sat on my bed in a bathrobe stolen from the Ritz, indulging in a hastily crafted DIY cheese plate featuring delicacies such as Organic Valley Cheddar Single Slices and Babybel. This party of one lasted until around 2 a.m. in the morning. Needless to say, my skin was not happy when my alarm went off at 7 a.m.
So when the first-ever samples of Tarte's New Shape Tape Foundation hit the POPSUGAR offices today, I was probably the girl who needed the sought-after base most. When our...
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I Felt Bad About Myself Until I Put on Tarte's New Hydrating Shape Tape Foundation

I Felt Bad About Myself Until I Put on Tarte's New Hydrating Shape Tape Foundation

One year ago   |   By Pop Sugar

When I came to work on a rainy Friday with three-day-old hair in a high, frizzy ponytail, I didn't feel my cutest. The cherry on top was a nice, red pimple on my cheek thanks to a hormonal surge from it being that time of the month. Add on that my face is a little bloated from Aunt Flow and I didn't get that much sleep this week. Shall I continue complaining?
Then, Tarte's new Hydrating Shape Tape Foundation landed on my desk. It's an advanced sample since the new foundation range - which is offered in Matte and Hydrating finishes - is not launching until Jan. 15 on Tarte.com , on Jan. 21...
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Yes, Tarte Shape Tape Foundation Is Launching - and We Have Every Single Detail

Yes, Tarte Shape Tape Foundation Is Launching - and We Have Every Single Detail

One year ago   |   By Pop Sugar

One Tarte Shape Tape Concealer is sold every 20 seconds. Take that in for a minute. The creamy, buttery formula that hugs your under-eye and spreads to cover everything in its path has garnered a well-deserved devoted fan base. And now, POPSUGAR can exclusively share that Shape Tape is getting a sister!
You've seen the teases , and we can confirm that Shape Tape Foundation is coming this month. There is more - Tarte is having twins, because there are two formulas! Plus, there's a new paddle brush and blending sponge. Deep breath in. .. deep breath out. It all launches at tarte.com on Jan...
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